WORK
PITTI UOMO MENSWEAR FAIR
Creative Strategy • Editorial Direction • Content Strategy • Creative Production • Social Media • Copywriting • Event Coverage • Project Management • Creator and Influencer Management
Ahead of Pitti Uomo, I completely reimagined the brand's social presence, shifting it from a corporate B2B channel into an editorial platform covering one of the world's biggest menswear events. By treating the account like a digital fashion publication rather than a brand feed, we created content people actively wanted to follow, resulting in rapid audience growth and significantly higher engagement.
HORIZN STUDIOS X REFUGE WORLDWIDE
Partnership Development • Creative Strategy • Campaign Ideation • Artist Curation • Creative Production • Copywriting • Content Management • Social Campaigns
Turning a luggage brand into part of festival culture. Through a partnership with Refuge Worldwide, I developed a social-first content series that combined artist collaborations, live events and editorial storytelling to connect Horizn Studios with a new audience.
MANGO X SIMON MILLER
Social Strategy • Creative Direction • Content Production • Video Production • Scriptwriting • Campaign Launch • Creative Copywriting
Bringing the Simon Miller × Mango collaboration to life through a multi-phase content strategy, combining creative storytelling with social-first execution to maximise engagement and launch-day impact.
ARTE: FLICK FLACK
Pitch Development • Research • Scriptwriting • Editorial Storytelling • Video Production • Creative Production
Exploring the stories behind art, culture and history through editorial-led video. For ARTE's Flick Flack series, I researched, wrote and produced short-form episodes that uncovered the fascinating narratives behind iconic artworks, artists and cultural movements, transforming complex subjects into engaging, accessible stories.
GOING FURTHER WITH …
Editorial Interview • Copywriting • Interviewing • Creative Production • Storytelling
Building cultural relevance through editorial storytelling. I reimagined Horizn Studios' Going Further series by collaborating with influential voices across Berlin's creative industries, creating interviews and editorial content that positioned the brand at the centre of conversations around creativity, travel and modern culture.
