HORIZN STUDIOS x REFUGE WORLDWIDE

Bringing a luggage brand into the heart of Europe's festival culture.

Partnership Development • Creative Strategy • Campaign Ideation • Artist Curation • Creative Production • Copywriting • Content Management • Social Campaigns

Neon sign with a globe and the word "Refuge" on a green wall, with two suitcases and a yellow mesh container on a black table.

WHAT I DID

  • Identified and secured the partnership with Refuge Worldwide.

  • Developed the creative concept and wrote all editorial copy.

  • Negotiated the collaboration and managed delivery from idea to launch.

  • Curated artists including Alinka, Yen Sung, CCL and Roska.

  • Led production and social rollout across a 10-part festival series.

  • Integrated the Horizn H5 Cabin Luggage naturally into the campaign narrative.

IMPACT

  • Positioned Horizn Studios within Europe's festival music scene.

  • Strengthened the brand's cultural credibility through authentic partnerships.

  • Delivered sustained audience engagement with bi-weekly content throughout the festival season.

  • Contributed to a measurable uplift in campaign performance during the summer period.

Person standing in front of a graffiti-covered wall with a colorful background, holding a red balloon, wearing a gray crop top, and a small black bag, at an event advertised in a purple banner at the top.
A young man holding a gray rolling suitcase stands in front of a textured red brick wall and a graffiti-covered shutter. He wears sunglasses, a black graphic t-shirt, and black shorts.
A person with short light hair, wearing a beige hat, black hoodie, and green bomber jacket, standing in front of a graffiti-covered wall.
A person standing outside, holding a rolling suitcase with one hand and making a peace sign with the other hand. They are wearing a green vest, gray shorts, black and white socks, and have a crossbody bag. The background features a metal gate and a white wall. The image is part of a promotional graphic for a live event at Lokal Klubb, Trondheim, with the Refuge logo in the top right corner.

REFUGE WORLDWIDE LANDING PAGE

Interior of Refuge Worldwide music studio with neon sign reading 'Refuge' and three suitcases against green walls.
Text explaining Horizn Studios and Refuge Worldwide presenting a snapshot of Refuge residents' sound tour, part of a ten-part live mix series in summer 2024.
Six images of musicians performing live at various locations, including a jazz festival, a nightclub, an urban outdoor setting, an airport, a colorful urban backdrop, and an industrial outdoor area, with event details and dates.
A person standing in front of a graffiti-covered wall, wearing a cap, jacket, and glasses.

HORIZN STUDIOS LANDING PAGE

Red neon sign spelling 'Refuge' next to a globe design, with luggage cases in front.
Photo showing two men standing against a dark wall, one wearing a black shirt and the other in a striped shirt, with a window and part of the interior visible. Next to them, a corner of a room contains a window with sunlight, a small plant, a rolling suitcase, and a bookshelf with books.
Screenshots of three different SoundCloud audio tracks with waveforms, titles, durations, and play buttons from Horizon Studios, featuring live performances in various locations, dated 2024.