PITTU UOMO MENSWEAR FAIR
Transforming a B2B Instagram account into a fashion media hub.
Partnership Development • Creative Strategy • Campaign Ideation • Artist Curation • Creative Production • Copywriting • Content Management • Social Campaigns
WHAT I DID
Developed an editorial-first social strategy centred around Pitti Uomo.
Repositioned the Instagram account from a B2B communication channel into a front-facing fashion and culture media hub.
Planned and directed real-time event coverage across street style, trends, interviews and industry insights.
Produced, edited and published social-first content throughout the event.
Established a distinctive editorial tone of voice and visual identity.
Managed live content planning and publishing to maximise reach and audience engagement.
Sourced and managed a network of content creators, photographers and videographers
IMPACT
Grew the Instagram audience by 20,000 followers in just three days.
Dramatically increased engagement through editorial-first storytelling.
Successfully repositioned the account from a niche B2B platform into a destination for fashion content.
Created a content approach that demonstrated the value of culture-led social strategy.
BEFORE
AFTER
