I developed the end-to-end social and content strategy for the collaboration, leading the creative direction, filming and production of social-first content across every phase of the campaign. From teaser assets and launch-day storytelling to follow-up content that sustained momentum, I created a suite of videos and creative that resonated with audiences, with several pieces delivering standout organic performance and helping drive excitement around the collection.

MANGO X SIMON MILLER

Under the Spanish Sun

Two women dressed in vibrant summer clothing near a body of water under a clear blue sky, with one woman wearing a large wide-brimmed straw hat with colorful beads and orange sunglasses, and the other woman wearing a bright orange dress with a floral pattern and bold jewelry.
An elderly couple sitting on a rock outdoors, with trees and a boat in the background. The woman is looking thoughtfully into the distance, and the man is wearing yellow sunglasses and looking in the same direction. The man is shirtless and wearing blue shorts, while the woman is topless with long gray hair.
See for yourself