AMAN X JACQUES CHABERT

Partnership Development • Creative Strategy • Campaign Ideation • Artist Curation • Creative Production • Copywriting • Content Management • Social Campaigns

WHAT I DID

  • Developed an editorial-first social strategy centred around Pitti Uomo.

  • Repositioned the Instagram account from a B2B communication channel into a front-facing fashion and culture media hub.

  • Planned and directed real-time event coverage across street style, trends, interviews and industry insights.

  • Produced, edited and published social-first content throughout the event.

  • Established a distinctive editorial tone of voice and visual identity.

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